American Express KrisFlyer Ascend Credit Card – Launch Campaign
Launch campaign of the NEW American Express® Singapore Airlines KrisFlyer Ascend Credit Card. The partnership with Singapore Airlines allows card members to earn more mileage points when they use this new credit card, thus allowing them to travel to more dream destinations.
Digital collaterals delivered: microsite, video banner played at Singapore Changi International Airport, email direct mailer with mobile compatibility, Facebook page, flash banners and site takeovers.
- American Express
- eDM, Flash, Mobile, Website