Estee Lauder Korea – Branded store
To increase the awareness of their presence in Korean market, Estee Lauder partners up with local Duty Free Stores to introduce and sell their products through their channels (offline stores at airports, shopping districts, etc). That includes the creation of branded store on Lotte DFS site with the Estee Lauder branding. The branded site was designed to work for CMS so that it would be easy to maintain its content. The host’s functionality and features had to be taken into account while designing the contained site to ensure the consistency of user’s experience while shopping on Lotte DFS site.
- Estee Lauder
- Interface, Website